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DEN Group Website

DEN’s web presence was a single thin page with every menu locked inside heavy image files — nothing a search engine could read, and no room for the group and its restaurant to stand side by side.

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DEN group website home page — the headline “To hand something down.” over a table of Japanese dishes
DEN Culinary restaurant page — the headline “A hidden omakase in a converted factory.”

The Challenge

DEN’s web presence was a single thin page with every menu locked inside heavy image files — nothing a search engine could read, and no room for the group and its restaurant to stand side by side.

What We Built

We designed and built a new site for the DEN group, with a full page for DEN Culinary. Its omakase menus and mini don series are written out as real text, the chefs have their own story, and a Reserve button stays on screen and goes straight to the booking app. Structured data tells search engines what the restaurant is, where it is and what it serves.

What Changed

  • Every menu readable by guests and by Google
  • One-tap reservations from every restaurant page
  • One home for the group, with room for more brands

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